Blind Taste Test Shows Which Cheaper Own-Brands Are Worth Swapping
As the cost of living crisis continues to bite, which one? found that households can save hundreds of pounds on food by ditching expensive brands like Heinz, Innocent and Kelloggs and opting for own-label supermarket brands instead.
In a series of blind taste tests, the consumer champion discovered that supermarket own brands are not only cheaper when it comes to basic necessities such as beans, juice orange and honey nut cornflakes, but sometimes they also taste better than their famous branded counterparts.
Who? found that six of the eight grocery products tested show that, for those wishing to switch to supermarket own brands, shoppers could save hundreds of pounds a year without compromising on taste.
Save over £70 a year on baked beans
Who? found Lidl’s budget Newgate Baked Beans (32p for 420g, 8p for 100g) are the best value option. They cost less than half the price of Heinz beans (£1 for a 415g can). For shoppers buying two boxes a week, switching from Heinz to Lidl could save over £70 a year.
Save nearly £100 a year on orange juice
Aldi’s The Juice Company Smooth Orange Juice is the best value option. tested – costs just £1.69 per 1.75L carton (10p per 100ml). Innocent orange juice was the most expensive option (£3.60 for 1.35 litres, 27p for 100ml) and came last for taste. Overall, buyers could save £99.32 a year by swapping the pricey Innocent Juice for Aldi’s budget option.
Save £51.60 a year on Crunchy Nut cereal
Against Kelloggs crunchy nut cornflakes (£3 per 500g pack, 60p per 100g), Aldi’s crunchy honey nut cornflakes are the best value cereal, costing just 85p per 500g pack, 17 pence per 100g and saving shoppers £2.15 per pack and £51.60 a year if they buy a box every two weeks.
Save £9.90 a year on Crunchy Peanut Butter
Testers compared popular peanut butter brands WholeEarth, Sun-Pat and KP to supermarkets and again found that Lidl’s Mister Choc Crunchy Peanut Butter is the best choice, costing just 85p for 340g (25p for 100g ). Sun-Pat, which costs £2.50 per 400g jar (63 pence per 100g) was ranked near the bottom. Shoppers could save £1.65 per jar by switching to Lidl’s offer.
Save £10.86 a year on Chocolate Hazelnut Spread
Nutella’s popular spread, which costs £2.90 a 350g jar, was beaten by Which?’s best value, Lidl’s Choco Nussa spread, which scored a great taste and costs just £1.09 for a 400g jar. Opting for Lidl’s spread will save shoppers £1.81 per jar and £10.86 per year.
Save £4.80 a year on Marmite
Branded marmite set shoppers back at £2.49 per 250g jar (£1 per 100g), while Aldi’s Grandessa Mighty Yeast Extract was rated top for taste and costs just £1 £.69 per 240g pot (70 pence per 100g), saving £4.80 per year.
While the best brands can’t always be beaten when it comes to taste, which ones? supermarkets found offer great value alternatives.
Save £3.85 on a pot of instant coffee
While Nescafé Original (up to £5.50 per jar, £2.75 per 100g) couldn’t be beat in terms of taste, Aldi’s cheap instant coffee costs less than half per 100g, offering a potential saving of £3.85.
Heinz Tomato Ketchup was a taste favorite but set shoppers back £2.30 for 460g (50p per 100g). Sainsbury’s tomato ketchup is best value at 60p for 460g (13p for 100g), saving £1.70.
Natalie Hitchins, which one? The head of home products and services, said: “No one wants to pay too much for basic groceries, especially when the cost of living crisis is putting enormous pressure on household budgets. and buying own brand products is an easy way to save hundreds of dollars a year.
“Those willing to switch to a cheaper supermarket for their regular store are likely to find great value alternatives to their favorite brands – many even beating well-known rivals for taste in Which?” tests.